PwC

I led a diverse international team on the bottom-up design of Customer Link, an end-to-end insights platform for Financial Services clients. 

My team, in deep collaboration with the product management, engineering, and data science team, successfully enabled non-technical users to easily perform complicated tasks like data enrichment, predictive analytics, segmen building, and marketing platform onboarding. 

This resulted in, among other things, $5M of directly influenced client engagement in our first two years, and the rapid expansion of the platform to include CPG and Healthcare clients.